Knowledge-based innovation can be difficult, but competently managed. Innovators must go out into the field, observe consumers' behavior and listen to them.

  When Innovation Leads to Complexity

  The pursuit of innovation, however, can be taken too far. As a company increases the pace of innovation, its profitability often begins to stagnate or even erode. The reason can be summed up in one word: complexity.

  The continual launch of new products and line extensions adds complexity throughout a company's operations, and as the costs of managing this complexity multiply, margins shrink.

  To meet the complexity challenge, you must begin at the source: the way your company views customers and their needs. In most cases, managers overestimate the value buyers place on having many choices. But some companies have begun to challenge this belief. They have launched efforts to determine how many product or service choices customers really want; then, they gear their operations to efficiently provide that degree of complexity - and no more.

  When organizations prune their offerings to better fit customers' needs, they do more than cut costs. They often boost sales, as well

  Snack vending machines come in a number of different formats and styles. Most snack machines are see-through or glass-front merchandisers. This is because the customer likes to see what he or she is getting, and likes to be able to browse. Soda machines are usually solid, because most people know what a can of soda looks like and exactly how big it is; however, even that is changing as more manufacturers realize that most consumers think with their eyes. This is especially true of vending machines, where almost every purchase is an impulse purchase. On the other hand, some employees of companies that have vending machines on-site rely on those vending machines every day for a lunch break snack. Some snack vending machines have closed-faced interfaces, but that is rare.

  You can buy snack machines that dispense only six types of snacks, or you can obtain a machine system with hundreds of choices, that can take up an entire wall. It is important to make note of how much traffic a location is getting. This will assist you in deciding what size machine to buy. It is also important to note the d&panoramic elevator233;cor of the room or area your machine will be occupying, and to match up the style with its surroundings.

  Most manufacturers offer snack vending machines, but not all. For the Cadillacs of vending machines, go with Automated Productions International, Crane Merchandising Systems, or Seago Manufacturing. These companies offer the most current machines, with sophisticated computer chips and mechanisms for ascertaining money validity, pricing, vend mechanics, sales tracking, ease of restocking, and more. These companies often offer lifetime warranties for parts and labor on their machines.

  But these are not the only companies # that offer snack machines. There are others that offer less-sophisticated models for a lesser price, and the snacks in them are just as good as in the other, more expensive machines. Customers know this too. So match your machine to the ambience, and you're set.


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